Fimbulvetr is Old Norse for 'The Great Winter’, referring to the mythological harsh winter that precedes the end of the world. The name signals Norway’s heritage and experience with the white, harsh, cold season. It is about who we are, and where we come from.
Fimbulvetr snowshoes applies the most advanced technology to winter sports gear. The product’s design enables superior mobility and targets hardcore winter enthusiasts and professionals.
Fimbulvetr's new visual identity is based on the concept of Nordic simplicity and inspired by topographic maps, showing valleys, hills and elevations.
Snøhetta was commissioned for the branding of the snow shoes, WEB design, packaging and corporate communication.
Product photos Jenny Solem Vikra