Filmaster is a new social network for movie fans with personalized
content and recomendations. Designed as a niche site targeted at movie
devotees, it focuses on creating a strong community, with a great
algorithm for recommenadions as a bonus.
Taking inspiration from the early 70' opening credits (the decade
) I've decided to create a strong wordmark complemented with relevant type palette.
The printed materials were designed using oversized
typography (evoking early movie posters); same was applied to the
website design. As for the colour choices: black/gray & any blueish
tint were a prerequisite owing to usability & readibility matters,
whereas the dominant orange was chosen so as to distinguish Filmaster
from other movie sites.