The concept is an individually wrapped bar of soap. This works on a couple of levels. Most obviously (if you’re familiar with the film), is the character of Tyler Durden (Brad Pitt) makes and sells high-end soaps. Soap was featured heavily throughout the marketing and promotion of the movie. Wrapping the soap up, like those found in hotels, speaks to the “single-serving” lifestyle of the Narrator (Edward Norton). You can then even read the wrapper as the Narrator, Tyler Durden hiding just underneath the surface. Splashes of blood hit at the chaos about to unfold.
This is something I’ve been toying around with, in my head, since I was in college. I saw another class’s assignment to redesign one of their favorite DVDs and I knew exactly what I would do: Fight Club! I never got that particular assignment, but the idea stuck with me. I found a little bit of time here and there to finally get this design out of my head! I hope you like; I truly had tons of fun working on this little pet project and I’m super stoked at how it turned out!