Role: Art Direction, Design and Production
Fidelity & Trust Bank was a rapidly-growing community bank based in the Washington, DC metro area. As their agency of record, our firm was brought on to do all their print and web design work. We developed a year-long marketing campaign around the theme "Come Get to Know Us" to feature the accessibility of their employees and their ties to the community. Each ad featured a photo of an actual employee, and linked their interests and community involvement to the role they served at the bank.
The campaign included advertising, direct mail, posters and in-branch displays, their website, and an annual report.
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