Beer-campaing and packaging design for a whole new Carlsberg beer, suitable for the more ethnic and often spicy dishes.
We wanted to unite the ethnic sense, heat and sometimes spicey flavor, while integrating Carlsberg's identity in the form of logo and emblems (the star, clover, etc.)
We wanted to unite the ethnic sense, heat and sometimes spicey flavor, while integrating Carlsberg's identity in the form of logo and emblems (the star, clover, etc.)