- BEHIND THE IDEAThe basic stone-like figure comes from the server hall location - it's deep inside bedrock and it's all left clearly visible in the architecture.The symbol also carries an idea of variability and tailoring. The shape itself remains unchanged, but how it reflects surrounding colours is changing all the time.
- Early study of the "stealth-f" -symbol, using mathematical symmetry and
vanishing point. Final version of the 'f' was balanced optically.
- Sketches and studies on te stealth symbol and itsrelation to the surrounding areas and shapes.
- The server halls are located in a former military base and the architecture was so distinctive we thought we have to include it in the identity somehow.
- The Final Identity