Problem
Communicate all the features of the new Panda on the occasion of Valentine's Day. Not very romantic, isn't it?
Solution
A commercial for Valentine's Day that plays with the acronyms of the technical characteristics of the car,
turning them into the thoughts of two lovers who are ashamed to confess their feelings to each other.
turning them into the thoughts of two lovers who are ashamed to confess their feelings to each other.
CREDITS
Agency
Independent Ideas
Creative Director
Marco Rubiola
Art Director
Eleonora Galeazzi
Copywriter
Marco Rubiola
Luca Pedrani
