Festival of San Fermin

Brief Develop a mark that represents the dangerous yet passionate adventure of the Running of the Bulls at The Festival of San Fermin in Pamplona, Spain.

Solution The Running of the Bulls event is violent and energetic. People come from all over the world simply to witness it. The bull, such a central figure to the drama, has little control over its fate. But the bull is far from helpless with the force of death in its horns. The mark was created to capture this tension between power and weakness. Ink was forced outwards, exploding from the central figure. The bull, appearing almost separate from the melee, is in reality confined and defined by the violence surrounding it.