While we didn't build the website itself, we were able to influence the look and feel, and control the content. I normally wouldn't drill down this deep for a portfolio breeze through, but it was nice to be able to completely integrate "It's your turn" and the ATL campaign across all touch points. The film was showcased as content on the homepage and at the in-park Cinema.
Coming in as early as we did, we were able to help keep the park in line with the ethos of the mother brand. One example: for all rides and attraction we highlighted the technical specs (on the park maps, brochures and web and at the attraction itself if it was appropriate.) It's a sophisticated brand with meticulous attention to their technology, so they should be showcasing that in the park as well. It may seem like an insignificant detail, but those add up when you're trying to create a credible experience.