Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

Fernet Lusera

  • 3422
  • 266
  • 20
  • The Argentinean agency Cravero Lanis invited us to develop a series of typographic posters to promote Fernet Lusera, an alcoholic beverage with an alcohol content of precisely 39°.

    Cravero Lanis took this property as a starting point and based the creative idea on emphasizing the Argentinean Licensing law, which prohibits the sale and consumption of alcohol to under 18 year-olds.
    We accentuated the law — that is normally displayed at 15% of the size of an ad — by giving it the leading role.
    We created a series of three different purely typographic posters, which sent out a very clear message.
    _

    La agencia argentina Cravero Lanis nos invitó a desarrollar una serie de piezas tipográficas para promocionar el Fernet Lusera, una bebida de alta graduación alcohólica, más precisamente de 39°.
    Tomando como punto de partida esta propiedad, la idea de Cravero Lanis consistió en destacar la Ley de consumo Nacional Argentina, que prohíbe la venta y el consumo de alcohol a menores de 18 años. En Plenty, enfatizamos la ley –que normalmente figura al 15% del tamaño de los avisos publicitarios– dándole el 100% del protagonismo. Creamos una serie de tres pósters, meramente tipográficos y estéticamente diferentes entre sí, que comunicaron un mensaje muy claro.
  • Directed by:
    Plenty
    Art Director:
    Pablo Alfieri

    ---

    Graphic Design:
    Elda Broglio, Andres Reisinger & Pablo Alfieri
    Paper Trimming:
    Pablo Alfieri
    3D Modeling & textures:
    Pablo Alfieri
    3D Rendering & Lighting:
    Pablo Alfieri
    Handmade:
    Ines Palmas & Pablo Alfieri
    Production:
    Inés Palmas

    Year:
    2012
  • Client:
    Cepas Argentinas
    Agency:
    Cravero Lanis

    Creative Director:
    Diego Lipser