Aid them
Novartis wanted to communicate with the mothers the importance of having Fenistil as a first aid kit for any mild skin irritation like the one caused by mosquitos. So we took the emotional platform to show how children suffer from mosquito bites, and how this can be reflected even when they play with there toys.
Credits
Agency: Memac Ogilvy - Egypt
Creative: Michael Habib, Khaled SHerbiny, Bassem Fahmy
Art Director: Michael Habib
Copy Writer: Khaled El Sherbiny
Photographer: Sameh Wassef
Retoucher: Hany Atef
Client Service: Noha Rashid, Mohsin Farid
Copy: Aid them from mosquito bites. Fenistil...touch of calm.
Copy: Aid them from mosquito bites. Fenistil...touch of calm.
