Fenedex is the Dutch Association for Export. As an independent organisation, Fenedex brings together knowledge and experience, enabling its members to successfully do business on foreign markets.
With approximately 1350 members and over 4000 customers Fenedex is a well-known export representative of the Netherlands.
Careful brand evaluation resulted with a new set of brand values. Silo created a new visual identity, with the emphasis on the values 'linking' and 'networking'. The new Fenedex logo is a mini world of Dutch exporters, represented by the numerous e's. The characters 'F n d x' are placed between them, as a connection point creating, facilitating and feeding a network of export knowledge: Your Export Network.
The graphic language consists of mainly typography, green color blocks and typographic illustrations. These illustrations are determined by the editorial content of a specific brochure. The character 'e' plays a central role in it. Silo developed all stationery items, a different range of brochures, a member magazine, the corporate website and an online business-relations website.