Femella Fashions is a New Delhi based fashion venture. The brand was looking to re-design their whole visual language in print ads & then the shopping experience on website.
The project was done with Studio Brahma Pvt. Ltd, a creative agency.
Responsibilities : Information Architecture, content presentation planning, experience flows & complete interface designs & layouts. Later the project advanced to engage users with Social Media, as a result, after the redesign & new online store the fan-base of Facebook has gone over 3000 within 3 months of launch.