An integrated campaign to intice top end agencies and designers into purchasing the new 'Imaginative Colours' selector tool.
- Inspired by an advent calendar, this interactive poster acts as a reference tool to hang on a designers wall. When paper choice is considered, this brand will be in view. The paper names are omitted to allow the user to inquire about purchasing the selector tool. Alongside this would be a stop motion animation advertisement as well as teaser business card versions.