- Fedrigoni UK
Student Award Project 2011
- Fedrigoni has been refining the art and science of making fine-quality special papers for more than 120 years. Striking surfaces, tactile textures, vivid colours, paper that can be pressed, bent, cut and folded into almost any form you can imagine.
The Creative Challenge: I had to choose one of the ranges to create a fully integrated marketing campaign. The idea had to show how I would promote the chosen range.
Target Audience: Top fashion labels, boutique publishing houses, businesses with global reputations to protect and enhance.
Final Outcome: I have come up with two series of cards/postcards.
- "Timeless"Consists of 6 cards, each card shall indicate a relevant period of time through my illustrations of remarkable inventions in the field of communication such as quill, pen or typewriter, emphasizing that even if the tools of writing have been changing the surface(paper) still the same.
"Ispira" forms a part of Fedrigoni's imaginative selection of papers. I have used Expressive Typography to emphasize certain feature of the paper such as vivid colours and striking surfaces.
- Thank you.