These are a series of three postcards aimed at advertising Fedrigoni 'Imaginative Colours' papers to businesses.
I used the paper's Italian heritage as an influence and created a postal marketing campaign. I made Italian scenes from Fedrigoni paper and photographed them.
I wanted the recipient of the postcard to feel as if the postcard was a personal gift to them.
One window on each of Italy's scenes is cut out, with a shadow falling on the back of the postcard. The caption displayed on the reverse of the card reads 'imagine yourself here' - a phrase intended to gain recognition of the 'imaginative colours' range.