Fedrigoni imaginative colours

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YCN Competition Brief 2012

Fedrigoni imaginative colours campaign design. I've used the shield symbol for the main design element as it reflects Fedrigoni historical past which they are proud of. I used laser cutting as a technique for the engraved logo and other design details.

As part of brief I developed a unique approach for viewing their new paper range, it's a slide box divided into 4 sections presenting independently the warm, cool, neutral warm, neutral cool colours. The set contains a total of 262 colours. On opening paper selecting tool, shield symbol on the handle represents the arrow to show the direction. Together with the paper selecting tool, comes Fedrigoni booklet with all additional information. I've used biding technique to hold the pages together.

Imaginative colours samples comes in a new A4 size Fedrigoni folder, this also protects the paper from damage. The samples folder holds up to 20 paper samples and includes the revised information card.

The approach I have taken, moves away from the traditional fan page booklet and presents paper samples in a more exciting way. With this campaign, I was concerned with designing an innovative method for selecting paper samples from Fedrigoni entire imaginative colours range.

Work process