Federation of Families (for Children’s Mental Health) is a non-profit advocacy organization which serves and educates individuals, families and communities within the State of Idaho.
This original concept marketing campaign includes an outreach poster and expo booth display. The target audience are children, teens, young adults and their families needing advocacy support in the area of mental health and it’s development.
The conceptual approach is based upon the idea that there is a “super hero” in all of us and with a little help and guidance along the way mental health issues can be conquered. This message is supported with the bold use of photography and a tag line, “Find your power. Join our family of super heroes.”