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Bēhance

Federation NZ Clothing Campaign

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  • Federation Campaign Advertising
    Creative Direction, Photography, Graphic Design
  • Another project that was part of the L'Homme Magazine project.
    While designing the magazine, I also had another task of creating and designing a full back page advertisement that fitted the target audience of the magazine, and looked seamless to that company's current advertising.

    Federation is a high end fashion label in New Zealand and it fitted perfectly with the magazine's audience.
    I took a trip out to the countryside with Josh Thomas (a model from Melbourne, Australia) who modeled the Federation clothing for the advert.

    The original images are included here along with the advertisement style that federation had been using around the same time.
  •  The advertising style in use at the time by Federation. My photography and advertising is below.