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  • On the 14th of October 2012, the whole world watched as Felix Baumgartner skydived off Earth’s outer atmosphere. His incredible speed peaked at a record breaking 833.9 miles per hour.

    By redesigning the famous FedEx logo to resemble the household name, Felix, viewers will automatically attribute FedEx’s Express delivery with inconceivable speed.
  • Creative / Art director: Ahmed Wahid