- Fear the Beer
Drink up Giants fans
- Fear The Beer is a line of beers created to celebrate the San Francisco Giants 2010 World series win. The goal was to create a set of beers a true fan would enjoy by incorporating nicknames and inside jokes into each flavor. Simple imagery based on Giants players, typography that takes cues from the early days of baseball, and the San Francisco Giants color palette help to create an iconic line of beers steeped in baseball tradition.