When you have an old, abandoned cement factory with a history of grizzly fatalities, your marketing shouldn’t look like everyone else’s. This campaign, aimed at driving ticket sales and online engagement, was entirely centered on the facility’s haunted history. Jibe created a website, social media assets, posters, tickets, coupons, billboards, kiosk displays, a Facebook app, a radio ad, and a YouTube video series. With such buzz worthy materials, there were plenty of Halloween enthusiasts waiting to be picked up at the zombie bus stop in downtown Salt Lake!
The Fear Factory, in the heart of Salt Lake City, Utah, is a haunted attraction running its third season. In 2010 the abandoned property was aquired, and the Fear Factory was born.
Originally a cement factory dating back to the late 1800s, the factory is said to be haunted by the ghosts of numerous factory workers who suffered horrific deaths within its walls.
"George Howe, charged with maintenance of the coal crusher, was one such worker. One evening, George was alone in the factory oiling the crusher before shutting it down for the night. As he reached across to apply oil deep within the crusher, the machine grabbed his sleeve and began slowly pulling him into its gears. George’s arm was first removed from the socket, then snapped and ripped from his body. Unable to free himself, the man was slowly but consciously pulled into the crusher. The roaring machinery and the solid factory walls silenced his cries. George Howe’s entire body was eventually twisted into the gears before being spit out as nothing more than a torn and mutilated collection of bloody flesh."
Jibe was tasked with rebranding the Fear Factory, as well as a traditional advertising campaign (outdoor, print, etc.), a hefty and well-branded social media presence, and a revamped website (because of time and budget restraints, a Wordpress template was reskinned).