- The idea was to do something that will again evoke emotions of people and remind them
of gifting from William Penn Father's Day Collection.
So this time we made people share their feeling with world, online and offline.
We made post-it boards, from A3 poster size to a big billboard size, and asked people to write a message to their fathers. Post-it and pen was given by the support staff.
The response: in just 2 days there was no place left on poster to put post-it.