“Fast pass”, Telecom.

 

How do you encourage young Aucklander’s to switch networks based on having a faster network?The Fast Pass was born from the idea that young people want two things: value and social clout. We couldn’t overpromise on the first, so we went gangbusters for the latter.

 

The pass is essentially an exclusive app, offering social privileges and a faster social scene. It unlocks fast entry to bars, clubs and festivals around Auckland, without having to queue. Kicking off with pre-roll YouTube ads and free trial fast pass giveaways, we became the hottest to-do during O-Week.

 

RSVP\Nexus Student Marketer of the Year Award, 2012.