- Fast Eddie's Barber ShopMake the cut.
Rebranding and Ad Campaign
- New slogan
A barber shop that caters to class style using modern tools. The new slogan for the shop is: Make the cut.
This slogan plays with the idea of making the best impression and when that happens, you make the cut. On the other hand, the slogan hints at just going out and getting a haircut, make the cut, plain and simple. Either way this slogan is masculine and to the point.
Although the main target for this campaign is men, women can relate with it as well. The main idea of this campaign is to convince men to go to Fast Eddie's for a haircut to look good for the women in their lives. Men should be noticed when they get their hair cut as much as women do when they get their hair done. This puts the focus on men striving to look good, while the women in their lives will appreciate these ads as well, in turn sending their men to Fast Eddie’s.
With a haircut from Fast Eddie’s, women are proud to show off their husbands.
This ad goes off of the idea that women spend forever getting ready for their men, while men can every once in awhile get a 30 minute haircut to make their women proud to show them off.
The front of the brochure plays with the words “You’re in, you’re out” which applies to the slogan, you either make the cut or you don’t. On the other hand, men's haircuts are fast at Fast Eddie’s. You’re in, you get a fresh look, and you’re out to enjoy the rest of your day.
The brochure would open in the front with two flaps, folding out to 3 new pages of information inside.
With all the experience that Fast Eddie's has, this e-mail welcomes new clientele to trust Fast Eddie’s with helping these new clients make great impressions.
- Subpage focusing on wedding haircut packages
This page focuses on the importance of weddings, especially wedding pictures, to future brides. Future husbands should try to look their best for their weddings to make not only the bride happy, but also enjoy the pictures for years to come. The packages offered include groomsmen haircuts as well, allowing this event to be somewhat of a bachelor party for the groom and his men.