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Fashion in orange smoke, TFW 2011 broadcast clips

Tallinn Fashion Week 2011
Broadcast clips
Along with visual branding for Tallinn Fashion Week I was also asked to create broadcast clips for the shows and commercial.   

First clip was created for event promotion. Concept for the smoking clothing was my own and it was not directly connected with the branding. Never the less it gained more attention than animated branding created afterwards.  

In clips are featured photo shot taken by Tanel Veenre (multi talented fashion designer/photographer - www.tanelveenre.com ) and fashion world well knowen model Sofia Volzinski (E.M.A. model agency - www.ema.ee/welcome ). 

More information about the event you can find here -  www.estonianfashion.eu
Tallinn Fashion Week event promotion
Animated branding of the Tallinn Fashion Week

Storyboards of both videos
 
For the first clip model was shot against the wall that later was replaced with local sea shore. Smoke was simulated in 3ds max, with Chaos Group Phoenix. Tracked, color graded and composited in After Effects.
Fashion in orange smoke, TFW 2011 broadcast clips
Published:

Fashion in orange smoke, TFW 2011 broadcast clips

Fashion in orange smoke, TFW 2011 broadcast promo and identity clips.

Published: