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Bēhance

  • F A S H I O N  I D E N T I T Y

  • Reca Group’s advertising campaign for Spring/Summer 2010 celebrates beauty in its absolute form. The real
    essence of it as this evokes from the research of the perfect form and the plasticity of the body.
    In the leading role is Tyson Craig Beckford the most praised afro-American male supermodel nominated from
    People’s magazine among the 50 most beautiful people of the world, Tyson Beckford has linked his image with brands such as Polo Sport, Ralph Lauren, Pirelli, and has worked with photographers such as Patrick Demarchelier and Bruce Weber. He appeared in the covers of Arena, Details, GQ, Essence, the Face, L’Uomo Vogue, L’Uomo Mondo and the New York Times magazine. Tyson Beckford is undoubtedly a symbol of the fashion system and reveals this identity of his in an expressive game of black and white for Reca Group’s Sping/Summer 2010 campaign. Portraits that take inspiration from the style of the classic Greek sculptures with references to the great Herb Ritz. Volumes and plasticity, revisited with glamour, are the interpreters of the new campaign of Reca Group, a company leader in designing labels, hangtags and cool accessories, fundamental signs for the visible identity of clothing.