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Bēhance

Fashion branding

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  • Fashion branding
    Logotype for fashion trade mark
  • Story.
    Nonzo is a word of Talysh language, originally it means “nineteen”.
    This magic word which is actually number) It has its historical roots and brings a wide range of images and associations. The thing is that in numerology this number has a lot of wonderful meanings: strength, courage, integrity an so on…And alchemists called nineteen the number of philosophers' stone, so it was associated with gold and has mysterious sense.
  • The name and idea of brand are deeply connected with ancient knowledge, old languages and culture. That is why the basic symbol which is rather mystic and also covered all these fields
    Is so called “the flower of life” this as a name of an ancient symbol which has become base for the original logotype.
  • It was decided to save the connection with Talysh language and to use grapheme of the letter from the alphabet(Talysh alphabet 1929-1938) . So the inscription has ethnic flavour, but it gave to the whole logo modern look.
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