Fashion ad: Odd Molly
School assignment: Make a fashion ad for «something you can wear» (clothes, perfume, handbags, jewlery etc) using photography. It could be one ad, or a series.
I chose to do a branding series for «Odd Molly» (a Swedish clothing label).
My job was to come up with creative strategy, the idea and the art direction of the photography, and we had to use a professional photographer, model and stylist.
Idea + Art Direction: Ingrid LeaPhotographer: Sebastian LunvigsenModel: Monica NonsdalMake-up artist: Mia Moland