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Bēhance

Fashion Targets Breast Cancer

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  • Fashion Targets Breast Cancer Collection
    National Breast Cancer Foundation
  • Fashion Targets Breast Cancer raises income to support research projects into breast cancer in women 40 years and under. This is achieved through selling select fashion ranges in supporting stores. The campaign follows a relatively consistent formula each year celebrities + fashion. Funny story about this project is just before we were ready to go to print, Melbourne Tourism released a freakishly close logo to our original lock up. I redrew and executed a new solution overnight.