- Fashion Line: Web and Print Design
When the CEO of Maurice Villency launched a fashion label, he tapped me to lead the design of a 360 degree branding initiative, including: a flash website, advertisements, packaging, line sheets and more.
Brief: Create a marketing presence for the Restoration of the Monarchy denim line.
Solution: The differentiating value of this luxury denim line lies in unique details such as the engraved buttons, custom lining and single, colorful belt loop. I highlighted those details in order to tell a similarly sophisticated story through the Flash website, design of line sheets and my illustrations for the satin-lined pockets.
My role: creative direction, graphic design, illustration
Result: Restoration of the Monarchy was met with much fanfare and garnered press attention from around the world. As planned, the label was later acquired by a larger fashion company.
I designed and edited these line sheets for the sales representative to distribute to buyers. I was also responsible for coordinating the necessary fashion photography shoot.
This invitation I designed announced the edgy, yet sophisticated launch party planned in Manhattan during New York fashion week.
This spread appeared in Purple Magazine in the Fall of 2007.
Restoration of the Monarchy denim arrived hand wrapped with a velvetbellyband, an elegant contrast to the unique, canvas tote. I designedthe packaging, including the hangtag shown below.
Pocket Lining Illustration
I illustrated the custom pocket lining for each of the denim styles.