These are visuals for two seasonal fashion campaigns created in 2009 and 2010 for a leading Croatian manufacturer of bags and leather goods, Guliver.
They were many years on a Croatian market but had never advertised.The task was to remind women from 20 something to 50 something
of their quality and affordable prices.
of their quality and affordable prices.
It is a mainstream brand and we wanted to really visualize everyday situations and with a rising of a street-style- the Sartorialist movement,
we thought it would've been just a right approach. And it was.
we thought it would've been just a right approach. And it was.
It is a very dear project to me on which I worked as an art and a creative director with a great team of prominent Croatian fashion creative professionals.
See credits at the bottom.
Autumn/Winter 09/10 Campaign
Spring/Summer 2010 Campaign
Credits
Agency: Imago Advertising Agency, Zagreb
Client: Guliver, Split
Art and Creative Direction: Martina Cilic
Photographers: Mare MIlin (first campaign), Bruna Kazinoti (second campaign)
Stylist: Petar Trbovic
Make up Artist: Simona Antonovic
Account Manager: Ana Lugomer
