- Farmer Brothers is a 100+ year old company built on the simple tradition of providing quality foodservice products to businesses of any size. At the turn of their centennial anniversary, they needed to revitalize their brand presence on the web.
I led the creative team that helped to shape this solution, and designed the direction for the interface. After working with their team to consolidate brand meaning, attributes and values, we shaped that into a positioning platform that could be used to tell their story online.
Much focus was put on simplifying the content to help users get what they needed faster and with less searching. The framework was designed responsively to ensure content was available and tailored for the experience. Also, several key pieces of photography were created to focus the story of Farmer Brothers around the customers they serve and build testimonial stories around them.