Brand design and concept for a pharmacy lab. The ambiguity lines ofthe mark suggest a stylish C letter, that prints 2D angles of 3D space. At the same time the curves reveal a mortar and pestle, the matrix image of pharmacy concepts. The symbols and pictograms were designed inthe same lines of the mark, to preserve harmony in communication.
The image bank was made by photos that were taken inside the labinstalations. The concept explores the human touch. High contrast and closed images: to increase the transparency on the medicine manufacture process. Creative partner, brother and photographer: Lucas Balsini Garcindo.