Fairmont Beijing was a new pre-opening hotel, as part of the branding project - imagery was a vital communication tool to deliver the hotel luxury message and positioning. After thorough research and interview with 7 International profiles photographers. Rory Daniel
was commissioned to take the pilot initiatives for photoshooting Fairmont Beijing, the challenge was the hotel was launching in stages means some facilities are not available until a later stage, as well as the boutique of the hotel doesn't mean a lot of shots to be done.
The objective was to create a lifestyle shots that are not standard hotel imagery and fitting the brand core positioning of authentic. The project was well managed under planned schedule, didn't exceed allocated budget and most worked achieved corporate office approval. Several of the shots were also used by corporate office for global internal communications and presentation of Fairmont openings across Asia.
Later on he was appointed as the official photographer for Fairmont Hotels & Resorts for Asia Pacific, his works involves Fairmont Yangcheng Lake
, Fairmont Peace Hotel
and Fairmont Jaipur in India.