FairWarning Logo Design
Commission to develop a brand logo identity for a division of FairWarning business. Their brief was to make a company identity based on the theme of deep water fishing. Although the original company logo was sent through as part of the brief, there was no direct need to be influenced by this. A series of milestones for the project, were set up and by the end of the project a new corporate identity would be established for the brand.
Several aspects were given as starting points for the project.
These were simple keywords to get the ball rolling on the research, but included travel, tropical, sea, fishing, adventure, etc.