FairPoint is a telecommunications company that found itself in a tough spot after some massive PR issues. They needed to overcome negatives while going against two of the biggest names in telecommunications, Time Warner Cable and Comcast. While the term “bundle” is widely used in the world of telecommunications when referring to the packaging of two or more products, no company has owned the term. With help from Henson Studios we brought the "Bundle" to life. This furry, adorable creature embodies the FairPoint product attributes—Bundle is fast, reliable and entertaining, and perfect for cuddling with on the couch.