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Bēhance

Fair Tarrifs Campaign

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  • Fair Tarrifs Campaign

    CLIENT
    Vodafone

    TASK
    Promote new pricing structure "Fair Tarrifs" 

    TARGET GROUP
    Mobile phone users within the Czech Republic who would benefit from new tarrifs e.g. calls charged
    by the second and unlimited texts.

    SOLUTION
    Prepare a digital campaign synchronised to the ATL communication. 
    We iherited the Vodafone concept of the world of fireman and developed Vodafone's message in digital space.
    The key benefits were promoted on the homepage. Users were able to navigate between visuals with zoom effect from the village to a global roaming aspect. 
     
    MY ROLE
    Idea making, Art Direction, Graphic Design