Fair Tarrifs Campaign
Promote new pricing structure "Fair Tarrifs" TARGET GROUP
Mobile phone users within the Czech Republic who would benefit from new tarrifs e.g. calls charged
by the second and unlimited texts.
Prepare a digital campaign synchronised to the ATL communication.
We iherited the Vodafone concept of the world of fireman and developed Vodafone's message in digital space.
The key benefits were promoted on the homepage. Users were able to navigate between visuals with zoom effect from the village to a global roaming aspect.
Idea making, Art Direction, Graphic Design