One-color logo, letterhead, business card, order form design, product photography, and vehicle wrap.
This organization’s logo emphasizes their dual function as a mobile educator of fair trade consumerism and a fair trade store. The wheel in the center of the logo describes the mobile nature of the business, while the dots show the idea of goods being distributed around the globe. The earthy color and texture captures their casual, down-to-earth style and the feel of their handmade products. To align with their values and their conservative budget, their business cards and letterhead were printed in one color with soy-based ink on recycled paper.