- FTSOO FAIRTRADE CLOTHING
Honours Implementation - Thesis Abstract:In todays society we are bombarded with T-shirt designs (walking billboards) that have no other purpose than to look cool. This implementation is based on the voice of New Zealand's 14-25 year olds; everything from the design style, the T-shirt messages, right through to the colour/neck shape of the T-shirt.
FTSOO means 'For the Sake of Others'. The clothing label places importance on PEOPLE, GIVING, JUSTICE, and HOPE. This will be launched within the next year or two.
FTSOO is targeted at 14-25 year olds. The logo is designed with a modern look to capture the buyers attention.
This T-shirt illustration was inspired by a 15 year old New Zealand Female who has a passion for setting people free from the chains which bind them.
'Interweaving the masses'
This is another way for the label to promote itself, but also to encourage others to use what is in their hands for the sake of others; e.g. talents
The idea behind this illustration is to make people think about what is happening in the world, and in their lives; being aware and responding to what they see.- Photoshoot was taken on a farm with an old shed located in Wanganui, New Zealand.
- Swing Tag: Both males and female have their own swing tag because it makes it easier to tell the difference when on clothing rack.
- Promo Poster
- Zine: Created to be a update/promo item for FTSOO; covering what fair trade is, what the label is about etc.
- Inside Zine: Shows new range of T-shirt designs
- Digital file of swing tag.
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