- FRUZENITFruit Reinvented
- BRAND PROMISE: Fruit Innovation. Healthy. A return to simple.
WHAT’S IN A NAME? FRUZENIT
Dissected: When coming up with the name, we wanted it to be as unique as the category we are creating. Though competing with common frozen desserts, at the end of the day, we are not ice cream, not yogurt nor are we the fruit purees/ desserts that, through the process of creation, automatically negate their claims of health. We are simply: FRUIT.
It was important; therefore, to incorporate the single component our product is all about, in creating the name. However, recognizing also, that the target consumer was educated and discerning, it was important for us to produce a name that incorporated the brand promise in a catchy, playful yet challenging way.
Understanding that the core of our mission is to promote health, we realized that when one achieves a maximum state of health, there is a harmonious connection of the mind, body, soul and the world around you. Associated with this enlightened state of being and art of living