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FRIENDSHIP INN

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  • Friendship Inn is a non-profit organization in Kansas City that provides accommodations for out-of-town families with a loved one receiving in-patient medical care at a nearby hospital. The residential-style home serves hundreds of families each year and operates on a modest budget, heavily reliant upon individual donations. The idea was to design a cohesive, graphic identity package and convey a sense of comfort, familiarity and simplicity reflective of the humble, yet welcoming, environment of the home, itself. We wanted to connect the space and people who work within the organization with the guests who would experience the hospitality. One of Friendship Inn’s goals is to open their doors to those unfamiliar with the area and make strong connections. This is suggested by the ivy vines. Ivy is representative of  love and friendship, which is at the core of the organization. The mark is also ornamented with dragonflies, which are symbolic of living in the moment. 
     
     
  • The design of the website was intended to convey a sense of comfort, familiarity and simplicity reflective of the humble, yet welcoming, environment of the home, itself. With a very condensed menu and easily scrollable browsing option, prospective guests can view accommodations, amenities and local highlights and accessibilities, while getting a sense for Friendship Inn’s openness and warmth. Knowing the remote nature of Internet search, we still wanted to make strong connections. This is suggested by the ivy vine graphic, representative of  love and friendship, which is at the core of the organization. 
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