— Brand & Identity
Builders of excellence — Are a core team of craftsmen that pride
themselves on the quality of their work. The guys needed a name and
brand that would communicate those values. FØRGE was then born.
We conceived the name, identity system, positioning and brand strategy
for them. After research sessions we looked into Vøland the Norse god of
the smiths, who was renowned for his skill in forging any object. This
gave us a interesting platform to work from.
The identity takes ownership of the Norwegian ‘Ø’ letter form as a way
of representing the transformation from raw materials to crafted
products. This is also visualized in the rest of the lettering as the
weight looks to be carved away into a more elegant structure. Or perhaps
a before and after shot.