The previous Frey packaging was brown and off-white, showing an image of the chocolate. It was very traditional and old and could not stand out when placed together with other chocolate brands on the shelf.
Therefore, I came up with two different packaging, depending how the client would like to place their products, or how they would like to attract consumers. A white-based packaging would look appealing from afar. Whereas the black-based packaging would attract consumers from a close distance e.g. when they are in front of the shelves.
I also improved the aesthetics of the packaging by giving it a modern image that would be able to stand out from the rest of the chocolate brands. Putting emphasis on its logo, it would also aid in brand awareness for the company.