The web, blogging, e-mail, texting and twitter have created previously unimagined possibilities for your voice to beheard and yet they simultaneously erected new seemingly impenetrable barricades around my own. Please be the internet voice of a person that has none. Please blog, e-mail, text or twitter about this project.
The project: Man Greater Than Money Font
Why does the world need another font and what is so great about this one?
As the utterance of words does not communicate as much as its audio and physical paralanguage so too is the written language crippled when sundered from the expressiveness of design.
Upon growing in visual sophistication, we are awakened to the severe expressive limitations of a rudimentary typographic palette and commence to make ever greater demands upon our typefaces. Everything from a font's legibility to its ability to accurately express in visual form the writing's unique tone is contemplated. Thus people's uniqueness combined with the multiplicity of scenarios in which we use writing to communicate creates the necessity for ever greater varieties of fonts.
What’s so great about this font?
In creating the very first font developed exclusively for use in secondary display settings I was faced with performing a number of precarious balancing acts. When the font is set the ensuing word forms have to draw attention to themselves, yet do so to a lesser degree than the headline or logo word mark they may be accompanying. The letter forms have to be able to both tightly interlock regardless of what combination they found themselves in and perfectly flow from one to another if kerned normally, loosely, very loosely, very widely or even mono spaced: All the while permitting for the alignment of strokes across multiple rows of text regardless of how the font is kerned. The font blatantly ignores traditional notions of typography to achieve harmonious word shapes without awkward negative spaces or strokes. The letters are not really letters but instead highly legible geometric forms so that these shapes can function as visual elements within the layout.
The unprecedented challenges which I was maniacally determined to conquer necessitated the creation of many new letter forms which still had to be easily comprehensible to a broad populous who had never viewed them. In short, Man Greater Than Money Font offers an unprecedented degree of perfection within a font.