FRAME is worlds biggest leading magazine about interior and product design. The online strategy is an umbrella platform where creative’s can meet and where FRAME can communicate about its books en story’s. A place where creativity is exposed and inspiration can be found.
The platform has two elements: website and iMagazine, with a CMS (Content Management System) and a online CRM (Customer Relationship Management). This serves to collect all the reader and account data and saves this information for follow up actions.
The website explicitly not radiate from sales, it has an artistic character. This shows that FRAME stands for quality and loyalty. In the account are a variety of possibilities: users can open their just bought magazine, manage their subscription or show a designer’s portfolio as a showcase in their own website.