FLOW by Simpleware
Overview
My friend had a wonderful new idea that takes the everyday cutting board to a new place. The big idea, "let's put holes in it." A simple idea for sure, but usually the best ideas are the simple ones. From the seeds of the idea we worked together to create the Simpleware name, brand, marketing materials and initial packaging concepts. In addition I put on my industrial designer hat to generate the initial product sketches, design approach and materials studies. We then partnered with Ryan Moore, a seasoned industrial designer, to produce the final product in all it's glory.
FLOW, as we affectionately call it, was successfully funded on Kickstarter. Thanks to all the support from Kickstarter FLOW is now in the early production phase.
FLOW, as we affectionately call it, was successfully funded on Kickstarter. Thanks to all the support from Kickstarter FLOW is now in the early production phase.
Process
