FURIA® developed the new campaign for FLECHA at the Bafweek , which included print postcards, stand iconic brand and an interactive promo discount for buying the products.
FLECHA is a trademark of Alpargatas SRL, made in Argentina, returning to the market, always close to the music and the young and rebellious spirit.
Creative Director: GUILLERMO TRAGANT
Account Director: LUIS BRUSCO
Art director & design: Marcelo Cardozo at FURIA.
Copywriter: Juan Ignacio Rojas.
Photographer: Milos Nasio.
Models: Maru Schmoll / Jesi Burgos / Los reyes del falsete.