In 2012 I completed what was without a doubt one of my most enjoyable branding projects to date. FKF (French Kiss Fragrance House) approached me at the very conception point of their brand, and invited me to develop the brand identity, packaging, copy, positioning and communications media.
FKF fragrance is an alchemy of organic essential oils blended with natural essences. being a boutique and exclusive product, I decided that positioning the brand within the context of ancient art and symbology would align the brand with the traditional values of purity and elegance that is rarely seen in products today.
Just as DaVinci made extensive use of in the Mona Lisa, as have many other famous painters and architects throughout the ages, I believe that the concept of sacred geometry is still relevant today. We see it in the structure of atoms, the orbits of planets, and even throughout the human form.
I finally had an opportunity to explore and imbue these principles into a branding project. As you can imagine, I jumped at the opportunity! Not only was I able to implement these design principles in the logo and branding, but the bottle itself is a perfect cube, topped by a perfect circle, the purest geometrical forms. Enjoy!