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  • This was my self initiated project, I wanted to help solve the problem of overfishing using design. After researching I discovered that the main thing we can do to help is to start eating different types of fish and moving away from cod, haddock, tuna and salmon. Fishy Dishy is the brand I created, the aim of the brand is to get people into the habit of eating more sustainable fish. The target audience was young people, so I wanted my brand to be fun.